The Past, Present, and Future of SEO

The Past, Present, and Future of SEO

Search engine optimisation, or SEO, is something you can’t go to three websites without hearing about these days, but it wasn’t always that way. The art of ranking on Google and other search engines is a fairly young beast, but it’s still got teeth. Where did it come from, where is it, and most importantly, where is it going?
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Increase website speed

Increase website speed

Ever since Google has made the announcement that they factoring in website speed as part of their search engine ranking system, site owners have been working on making their pages more responsive. It’s in your best interest to make your site faster anyway since visitors won’t stick around if it takes forever to load or even crashes their browsers.
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Which SEO tactics or metrics do you think people should just leave in the past (but they won’t)?

Which SEO tactics or metrics do you think people should just leave in the past (but they won’t)?

It really gets to me how in the SEO space, certain concepts and tactics are proclaimed “dead” every now and again. With Google Hummingbird for example, a lot of the headlines we saw said something like “Keywords are dead; your entire SEO strategy needs to change”. I can understand why the media are doing that, but I also feel it’s causing a lot of bogus controversy in SEO (which already is controversial enough).
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How Page Speed Affects Pay Per Click Management?

How Page Speed Affects Pay Per Click Management?

One often overlooked aspect of pay per click management is page speed. Not many people realize that page speed actually plays a role in paid ad effectiveness. This is because Google places emphasis on user-experience of a website. The more user-friendly your site is, the more likely Google will display your ads.
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Content Writing

Content Writing

SEO Technocracy implements innovative and successful content marketing strategies that meet the needs of your organisation, from lead generation to customer loyalty and retention.

Our expert writers create well researched copy with naturally occurring keywords and phrases positioned organically throughout. And our team works together to ensure that you have a cohesive SEO plan integrating all aspects – your web design, development, graphics and content.

If website designing is the body of a website, then content is the life-blood that flows through it and keeps it up and running. SEO Technocracy has some of the best writing talents in the country to provide content that’s not only impressive, but search engine friendly too.

Creating the content for a website can be a tricky thing. One has to gather all the information, decide a tone and voice for the website ensure factual, grammatical and spelling accuracy and above all, it should be original.

With our Content Writing Service, you will never have to worry about any of this. We provide a complete content writing service which will take care of all your content requirements, from A to Z.

What is Web content writing?

It is a procedure of writing something informative. Web content writing is one of the essential tasks for every website. Through web content writing, one can express his/her business and services. A website with proper web content will show your website on top in higher ranking if searched by search engines. Content should be written in such a way so that high traffic for website can be brought.

Essential qualities of Content

  • Originality: Some website owners try to save few bucks by copying content from two-three other websites. But original content is one of the most important prerequisites of a website. Copied content fails to deliver the right message to the audience.
  • Search Engine Optimised: Website content needs to have the right keywords to make it search engine friendly. The content must include all the relevant keywords at the right place so that your website gets good ranking.
  • Accuracy: Content that has mistakes in grammar or spellings or has factual errors can deeply hurt the credibility of a website. Thus, it is the responsibility of the writer to check and recheck the content before posting on the internet.
  • Easy to understand: The content should be written in the manner that anybody can understand it easily. A good writer can assure that even the most difficult and technical things are written in the easiest language possible. A website that’s hard to understand or uses big words, fails to get huge amounts of traffic.
  • Informative: Content should be, no doubt, entertaining and conversational. But most importantly, it should be informative. People visit a website to get information and that’s what the content should provide.
  • Right tone: The tone of the website and content should match each other. For example, if a website is targeted towards youth and has a young tone, then content should also be written in the same manner.

Why should you pick our content writers?

Web content writing is not an easy task. It requires professional content writers. SEO Technocracy provides exclusive, useful & informative content. We have skilled team of content writers. With years of knowledge & experience, we are specialised in content writing. We have professional web content writers; they will help you in the best manner. We provide quality content. We provide various online businesses associated with writings like article writing services, blog writing services, best content writing services and press release writing.

Our various online content servises are as follows:

  • Article writing services: Do you want to increase the ranking of your website? SEO Technocracy writes informative articles. An informative article can provide permanent backlink to your website. Quality article writing is one of the best ways to get more and more back links, it will also help in SEO ranking.
  • Content writing services: Our professional writers provide helpful and unique content. Just imagine your website with interesting & useful content. It will definitely bring your website on top rank. The number of readers that will visit your website will also increase.
  • Blog writing services: The demand for regular enhancement in the content of website has amplified the significance of blog writing. Thus, each and every website owner would like to have devoted blog writers for their respective websites. SEO Technocracy writes attractive & interesting blogs according to your requirement. If you want best content writing services then come to us. We will help you in best manner possible.
Hosting and Domain

Hosting and Domain

Does your company have a website? If not, it should. Naturally, online businesses demand websites for marketing and selling products or services, but even brick-and-mortar business need to be discoverable via the web and you’ll need a reputable hosting and domain company, that’s where SEO Technocracy comes in. Word of mouth just doesn’t cut it anymore. Nowadays, people discover new businesses via Bing, Google and Yahoo, search engines that make it incredibly simple to find companies’ products, operational hours, and prices. If your business doesn’t appear in the search results, especially on the first page, it’ll be incredibly difficult for potential clients and customers to find you. So, long story short, no website, no money. You do not want that.

In order to have your website on the internet, it needs to be ‘hosted’. Hosted or hosting means that your website is saved on a computer or internet server on the internet. Your website is made up files, and other things like pictures and videos, and all of that needs to be saved on the server. Let SEO Technocracy provide you with hosting and domain services. When you order domain and hosting from us, we are giving you space on our internet server for you to put your website on and create emails addresses for you.

Social Media

Social Media

With the majority of Internet users now also engaging in social interaction through platforms such as Facebook, Twitter, LinkedIn, Google Plus, Blogs, and YouTube, businesses can no longer afford to only market by means of websites. Social Media marketing allows for the extension of your business online presence to where the users are.

Internet users follow the recommendations of their friends and colleagues at social media sites. They also want to engage with businesses and many users even use the social networks as their main sources of information and news. Websites integrate social media by means of recommend and subscribe options.No longer can you thus afford to separate website marketing from social media marketing. When used correctly, full integration is possible, giving the user an engaging, interactive and completely satisfying online experience. By means of social media networks, your company can also reach the mobile user more effectively.

By adding video, blogs and direct social interaction features to your website you thus ensure optimal user interaction, which in turn helps with Customer Relations Management (CRM), increase in sales, and lower marketing costs because of the viral effect.

What we do

The secret to success with social media marketing lies with the initial profile set-up, optimisation, regular interaction and maintenance. SEO Technocracy helps clients to maximise the benefits of social media for online marketing.

Our services include, but are not limited to:

  • Setting up of social media profiles and pages.
  • Maintenance of profiles, links, and updates.
  • Video production, upload, optimisation, and marketing through YouTube.
  • Twitter, LinkedIn, Google Plus, and Facebook advertising and marketing.

Setup & Maintenance
We know that business owners hardly have the time to focus on social interaction and thus take the strain out of profile and account creation. As part of our comprehensive service offering, we help you to brand, link and optimise your social media pages.

Why Do You Need Social Media for Your Business?

There is a huge opportunity to reach your customers through these platforms, but many companies feel overwhelmed by so many different options. At SEO Technocracy, we can manage all your accounts so you don’t have to.

  • Facebook remains the most-used social media brand among all ages
  • 68% of Instagram users and 32% of Facebook users engage with brands regularly
  • 49% of monthly Twitter users will follow brands or companies
  • 42% of monthly Twitter users will learn about products and services through Tweets
  • 60% of Instagram users say they discover products on the platform and 75% say they have taken action after seeing a post
  • LinkedIn drives more than half of all the social traffic to B2B blogs

Social Media Platforms

YouTube Marketing
We create videos on behalf of clients where required and provide guidance regarding length, focus and content. In addition, the channels are created and videos optimised for traffic generation. Views, likes and comments are monitored. YouTube is ideal for traffic generation, information sharing, credibility development, client communication, product descriptions and wider reach. Many Internet users prefer to watch videos rather than having to read articles and readily share videos at their Facebook pages.

Facebook Marketing
By utilising the reach of Facebook you can ensure more visits to your website and also refer users to your Facebook and other social media pages for up-to-date news and specials. The Facebook page is ideal for event announcements, group discussions, regular user interaction and customer care.

Twitter Marketing
Whereas Facebook is ideal for photo and video sharing in addition to branded games, applications and announcements, Twitter is perfect for short, but targeted special announcements. It is the ideal tool for quick communication and news updates. We set-up your Twitter account and help you to build a loyal following.

Google Plus
Although Google Plus has not yet come through as an optimal social tool, it offers various useful features such as Circle creation and group targeting. You can use Google Plus to build mailing lists for your email marketing campaigns and to stay in contact with users. We help with the setup and linking of the profile page to your site and add the necessary information such as company description, contact details and images. In addition, we also help to brand the page to suit your company’s image.

LinkedIn Marketing
LinkedIn is the social platform to use for image development within your industry. It is the perfect tool for credential sharing and to build Business-to-Business networks. As with the other platforms, we create the profile, establish links, and maintain the social profile.

Use social media marketing to drive traffic to your website, increase your online and mobile user numbers, and to build valuable client relationships. Let our experts help you set-up, maintain, and integrate the various platforms for the best possible results.

Instagram
You can use Instagram to express your business visually. The platform offers several tools to help you engage with customers in a new way. This network is growing extremely fast, so you can tell your story to a captive audience.

Keyword Research

Keyword Research

Keyword research is the process of determining which keyword phrases people are using to search for the products or services you offer. Keyword research also involves determining which keywords are most relevant to your website: there is a big difference between optimising a website for keywords that are currently bringing traffic to your website and optimising for keywords that are better suited for your website.

Keyword research is a relatively complex process that requires multiple tools to provide quality keyword phrases and data on their relative popularity and anticipated effectiveness. Conducting keyword research should be the starting point for anyone interested in SEO for their website. Because SEO is a process, there are no guarantees of immediate success. But we will guarantee that without conducting effective and thorough keyword research, subsequent efforts at optimising a website or webpage for search engines will be far less effective. At SEO Technocracy we have the right tools and experts to get the job done effectively and efficiently.

How Our SEO Keyword Research Services Work

Our approach at SEO Technocracy begins by capturing all potentially relevant keyword phrases and then, through application of a variety of filters, whittling down that keyword universe to a final set of target keywords calculated to provide the biggest return. Factors we consider include:

  • Target Audience Demographics. Understanding the characteristics and search behaviors of your target audience(s) is important for selecting keywords that attract the attention of highly qualified prospects.
  • Competitive Keyword Research. Sometimes, the smaller volume phrase is more promising. A smaller competitor vying for organic ranking position for a phrase being targeted by major players may not have the budget to compete.
  • Long Tail Search Terms. Long tail keyword research identifies lower volume phrases with high conversion probability and/or high conversion profitability. For instance, only a handful of users may search for a particular type of overhead crane – but if each sale represents $1 million in revenue, it would be well worth targeting.
  • Relevance. The phrase “employee benefits seminars” may generate a lot of volume, but if a human resources outsource firm does not conduct seminars, it may not be worth targeting, since it can’t help users looking for this service and thus does not align with user intent.
  • Search Volume. A phrase generating 40,000 monthly searches is likely to be much more promising than a similar phrase generating 4,000 monthly searches.
  • Specificity. The phrase “packaging” has enormous volume, but it is too broad in meaning to attract relevant searches. In contrast, a phrase such as “buy packaging boxes” has considerably less volume but extremely high relevance and user intent strength.
  • User Location. If 35,000 of the 40,000 monthly searches for a given phrase are from international users and your company sells only in South Africa, it is probably not worth targeting.
  • Local SEO Keyword Research. Keyword research for organisations serving local markets requires a separate methodology and one in which we are very experienced.

How does keyword research affect your SEO campaign?

Keyword research is a key element in defining:

  • the strategy of your SEO campaign
  • how you define and promote your services
  • the level of work required to rank well against your competitors

At the end of the keyword research process, we’ll provide you with a detailed report that includes an executive summary of our findings, our recommendations for keyword phrases to optimize your site for, supporting data, analysis of the data, and suggestions for next steps.

eCommerce Solution

eCommerce Solution

SEO Technocracy provides turn-key eCommerce solutions to help from small businesses to large enterprises build their online stores, sell goods and services, and offer secure payment systems. We assess the client requirements and discuss the various shopping carts and solutions with the client to ensure custom fitting and optimal functioning of the solution.

Website Design
We offer a professional, affordable, scalable and fast eCommerce website design service which includes an integrated shopping cart that suits your specific business goals.

Content Management
eCommerce, however, is far more than a clean and easy-to-use, secure shopping facility. It includes the creation and inclusion of top-notch content management systems, allowing your team to update and add to the site from anywhere in the world.

We create the outline, basic product descriptions and insert the initial images. You can add to such whenever you need, putting you in the control seat. With the protection of specific design elements already embedded, you do not have to be concerned about accidental changes to the design or layout.

Add prices, images and more products or change prices to suit your current specials – all without the need for a middleman. Of course, should you require us to maintain the shopping cart, we will be happy to do so and you will appreciate our cost-effective solutions and dedication to client satisfaction. Our designers will ensure that every part of the eCommerce facility functions properly and navigates as easily as it should.

Off-Page Optimisation for Ecommerce

The SEO community has made it very clear that link building needs to be about quality as opposed to quantity, and an Ecommerce website is no exception. We focus on building links that have real value for you when it comes to rankings, visibility, and your targeted audience.

  • Authoritative Industry Resources. We spend a lot of time searching for complimentary companies in your industry to work with on a link building campaign. This often includes trade associations and reputable niche directories.
  • Quality Content marketing. Valuable content will build your company into an authority and will provide opportunities for others to link back to your website.
  • Social Influence. We help find ways to create social buzz around your product offerings. Social sharing builds trust and can lead to greater sales for your business.

Why Do Ecommerce Websites Need SEO?

Search engine optimisation has several purposes for most websites, but it’s arguably more important for ecommerce than for any other industry. This is because ecommerce customers typically are ready to buy, when they’re making a search, as opposed to simply doing research or browsing for fun. Your potential customers are ready to hand over their hard-earned cash—but without SEO, they may never even know your store exists. SEO for ecommerce makes sure your store is visible so you can maximize your profits.

SEO is the online equivalent of placing a huge sign in front of a brick-and-mortar storefront that says “we carry cheap shoes!” or “we sell cars!” Without optimising your website for these key phrases, your chance at showing up in searches for keywords with high buying intent is slim to none. And because you probably sell a lot of products, you have a lot of products to optimise your site for—and a lot of keyword variations to target.

By ignoring SEO, you risk not being visible during the consumer buying process. Lack of visibility in search results means that fewer customers will know about you, you will sell fewer products, and your growth will be stunted. Improving your rankings in organic search results can lead to massive increases in online traffic and revenue.

SEO is also cost-effective. Highly competitive industries can spend large amounts of money on paid website traffic. But effective SEO makes you less dependent on this traffic. You can still choose to purchase ads, but if your budget is tight, SEO is a great way to generate large volumes of qualified traffic and sales without paying for it directly.

Additionally, without SEO, your competitors are highly likely to beat you out in search. Even if you create an amazing website with a beautiful design that naturally attracts hundreds of links, a competitor with solid SEO and a good idea of which keywords to target will outrank you almost every time, in every search. It’s not enough to have part of the package. With competition as high as it is online, you need the complete package. And with an ecommerce SEO plan from SEO Technocracy, that’s exactly what you’ll get.