Content Writing

Content Writing

SEO Technocracy implements innovative and successful content marketing strategies that meet the needs of your organisation, from lead generation to customer loyalty and retention.

Our expert writers create well researched copy with naturally occurring keywords and phrases positioned organically throughout. And our team works together to ensure that you have a cohesive SEO plan integrating all aspects – your web design, development, graphics and content.

If website designing is the body of a website, then content is the life-blood that flows through it and keeps it up and running. SEO Technocracy has some of the best writing talents in the country to provide content that’s not only impressive, but search engine friendly too.

Creating the content for a website can be a tricky thing. One has to gather all the information, decide a tone and voice for the website ensure factual, grammatical and spelling accuracy and above all, it should be original.

With our Content Writing Service, you will never have to worry about any of this. We provide a complete content writing service which will take care of all your content requirements, from A to Z.

What is Web content writing?

It is a procedure of writing something informative. Web content writing is one of the essential tasks for every website. Through web content writing, one can express his/her business and services. A website with proper web content will show your website on top in higher ranking if searched by search engines. Content should be written in such a way so that high traffic for website can be brought.

Essential qualities of Content

  • Originality: Some website owners try to save few bucks by copying content from two-three other websites. But original content is one of the most important prerequisites of a website. Copied content fails to deliver the right message to the audience.
  • Search Engine Optimised: Website content needs to have the right keywords to make it search engine friendly. The content must include all the relevant keywords at the right place so that your website gets good ranking.
  • Accuracy: Content that has mistakes in grammar or spellings or has factual errors can deeply hurt the credibility of a website. Thus, it is the responsibility of the writer to check and recheck the content before posting on the internet.
  • Easy to understand: The content should be written in the manner that anybody can understand it easily. A good writer can assure that even the most difficult and technical things are written in the easiest language possible. A website that’s hard to understand or uses big words, fails to get huge amounts of traffic.
  • Informative: Content should be, no doubt, entertaining and conversational. But most importantly, it should be informative. People visit a website to get information and that’s what the content should provide.
  • Right tone: The tone of the website and content should match each other. For example, if a website is targeted towards youth and has a young tone, then content should also be written in the same manner.

Why should you pick our content writers?

Web content writing is not an easy task. It requires professional content writers. SEO Technocracy provides exclusive, useful & informative content. We have skilled team of content writers. With years of knowledge & experience, we are specialised in content writing. We have professional web content writers; they will help you in the best manner. We provide quality content. We provide various online businesses associated with writings like article writing services, blog writing services, best content writing services and press release writing.

Our various online content servises are as follows:

  • Article writing services: Do you want to increase the ranking of your website? SEO Technocracy writes informative articles. An informative article can provide permanent backlink to your website. Quality article writing is one of the best ways to get more and more back links, it will also help in SEO ranking.
  • Content writing services: Our professional writers provide helpful and unique content. Just imagine your website with interesting & useful content. It will definitely bring your website on top rank. The number of readers that will visit your website will also increase.
  • Blog writing services: The demand for regular enhancement in the content of website has amplified the significance of blog writing. Thus, each and every website owner would like to have devoted blog writers for their respective websites. SEO Technocracy writes attractive & interesting blogs according to your requirement. If you want best content writing services then come to us. We will help you in best manner possible.
Hosting and Domain

Hosting and Domain

Does your company have a website? If not, it should. Naturally, online businesses demand websites for marketing and selling products or services, but even brick-and-mortar business need to be discoverable via the web and you’ll need a reputable hosting and domain company, that’s where SEO Technocracy comes in. Word of mouth just doesn’t cut it anymore. Nowadays, people discover new businesses via Bing, Google and Yahoo, search engines that make it incredibly simple to find companies’ products, operational hours, and prices. If your business doesn’t appear in the search results, especially on the first page, it’ll be incredibly difficult for potential clients and customers to find you. So, long story short, no website, no money. You do not want that.

In order to have your website on the internet, it needs to be ‘hosted’. Hosted or hosting means that your website is saved on a computer or internet server on the internet. Your website is made up files, and other things like pictures and videos, and all of that needs to be saved on the server. Let SEO Technocracy provide you with hosting and domain services. When you order domain and hosting from us, we are giving you space on our internet server for you to put your website on and create emails addresses for you.

Social Media

Social Media

With the majority of Internet users now also engaging in social interaction through platforms such as Facebook, Twitter, LinkedIn, Google Plus, Blogs, and YouTube, businesses can no longer afford to only market by means of websites. Social Media marketing allows for the extension of your business online presence to where the users are.

Internet users follow the recommendations of their friends and colleagues at social media sites. They also want to engage with businesses and many users even use the social networks as their main sources of information and news. Websites integrate social media by means of recommend and subscribe options.No longer can you thus afford to separate website marketing from social media marketing. When used correctly, full integration is possible, giving the user an engaging, interactive and completely satisfying online experience. By means of social media networks, your company can also reach the mobile user more effectively.

By adding video, blogs and direct social interaction features to your website you thus ensure optimal user interaction, which in turn helps with Customer Relations Management (CRM), increase in sales, and lower marketing costs because of the viral effect.

What we do

The secret to success with social media marketing lies with the initial profile set-up, optimisation, regular interaction and maintenance. SEO Technocracy helps clients to maximise the benefits of social media for online marketing.

Our services include, but are not limited to:

  • Setting up of social media profiles and pages.
  • Maintenance of profiles, links, and updates.
  • Video production, upload, optimisation, and marketing through YouTube.
  • Twitter, LinkedIn, Google Plus, and Facebook advertising and marketing.

Setup & Maintenance
We know that business owners hardly have the time to focus on social interaction and thus take the strain out of profile and account creation. As part of our comprehensive service offering, we help you to brand, link and optimise your social media pages.

Why Do You Need Social Media for Your Business?

There is a huge opportunity to reach your customers through these platforms, but many companies feel overwhelmed by so many different options. At SEO Technocracy, we can manage all your accounts so you don’t have to.

  • Facebook remains the most-used social media brand among all ages
  • 68% of Instagram users and 32% of Facebook users engage with brands regularly
  • 49% of monthly Twitter users will follow brands or companies
  • 42% of monthly Twitter users will learn about products and services through Tweets
  • 60% of Instagram users say they discover products on the platform and 75% say they have taken action after seeing a post
  • LinkedIn drives more than half of all the social traffic to B2B blogs

Social Media Platforms

YouTube Marketing
We create videos on behalf of clients where required and provide guidance regarding length, focus and content. In addition, the channels are created and videos optimised for traffic generation. Views, likes and comments are monitored. YouTube is ideal for traffic generation, information sharing, credibility development, client communication, product descriptions and wider reach. Many Internet users prefer to watch videos rather than having to read articles and readily share videos at their Facebook pages.

Facebook Marketing
By utilising the reach of Facebook you can ensure more visits to your website and also refer users to your Facebook and other social media pages for up-to-date news and specials. The Facebook page is ideal for event announcements, group discussions, regular user interaction and customer care.

Twitter Marketing
Whereas Facebook is ideal for photo and video sharing in addition to branded games, applications and announcements, Twitter is perfect for short, but targeted special announcements. It is the ideal tool for quick communication and news updates. We set-up your Twitter account and help you to build a loyal following.

Google Plus
Although Google Plus has not yet come through as an optimal social tool, it offers various useful features such as Circle creation and group targeting. You can use Google Plus to build mailing lists for your email marketing campaigns and to stay in contact with users. We help with the setup and linking of the profile page to your site and add the necessary information such as company description, contact details and images. In addition, we also help to brand the page to suit your company’s image.

LinkedIn Marketing
LinkedIn is the social platform to use for image development within your industry. It is the perfect tool for credential sharing and to build Business-to-Business networks. As with the other platforms, we create the profile, establish links, and maintain the social profile.

Use social media marketing to drive traffic to your website, increase your online and mobile user numbers, and to build valuable client relationships. Let our experts help you set-up, maintain, and integrate the various platforms for the best possible results.

Instagram
You can use Instagram to express your business visually. The platform offers several tools to help you engage with customers in a new way. This network is growing extremely fast, so you can tell your story to a captive audience.

Keyword Research

Keyword Research

Keyword research is the process of determining which keyword phrases people are using to search for the products or services you offer. Keyword research also involves determining which keywords are most relevant to your website: there is a big difference between optimising a website for keywords that are currently bringing traffic to your website and optimising for keywords that are better suited for your website.

Keyword research is a relatively complex process that requires multiple tools to provide quality keyword phrases and data on their relative popularity and anticipated effectiveness. Conducting keyword research should be the starting point for anyone interested in SEO for their website. Because SEO is a process, there are no guarantees of immediate success. But we will guarantee that without conducting effective and thorough keyword research, subsequent efforts at optimising a website or webpage for search engines will be far less effective. At SEO Technocracy we have the right tools and experts to get the job done effectively and efficiently.

How Our SEO Keyword Research Services Work

Our approach at SEO Technocracy begins by capturing all potentially relevant keyword phrases and then, through application of a variety of filters, whittling down that keyword universe to a final set of target keywords calculated to provide the biggest return. Factors we consider include:

  • Target Audience Demographics. Understanding the characteristics and search behaviors of your target audience(s) is important for selecting keywords that attract the attention of highly qualified prospects.
  • Competitive Keyword Research. Sometimes, the smaller volume phrase is more promising. A smaller competitor vying for organic ranking position for a phrase being targeted by major players may not have the budget to compete.
  • Long Tail Search Terms. Long tail keyword research identifies lower volume phrases with high conversion probability and/or high conversion profitability. For instance, only a handful of users may search for a particular type of overhead crane – but if each sale represents $1 million in revenue, it would be well worth targeting.
  • Relevance. The phrase “employee benefits seminars” may generate a lot of volume, but if a human resources outsource firm does not conduct seminars, it may not be worth targeting, since it can’t help users looking for this service and thus does not align with user intent.
  • Search Volume. A phrase generating 40,000 monthly searches is likely to be much more promising than a similar phrase generating 4,000 monthly searches.
  • Specificity. The phrase “packaging” has enormous volume, but it is too broad in meaning to attract relevant searches. In contrast, a phrase such as “buy packaging boxes” has considerably less volume but extremely high relevance and user intent strength.
  • User Location. If 35,000 of the 40,000 monthly searches for a given phrase are from international users and your company sells only in South Africa, it is probably not worth targeting.
  • Local SEO Keyword Research. Keyword research for organisations serving local markets requires a separate methodology and one in which we are very experienced.

How does keyword research affect your SEO campaign?

Keyword research is a key element in defining:

  • the strategy of your SEO campaign
  • how you define and promote your services
  • the level of work required to rank well against your competitors

At the end of the keyword research process, we’ll provide you with a detailed report that includes an executive summary of our findings, our recommendations for keyword phrases to optimize your site for, supporting data, analysis of the data, and suggestions for next steps.

eCommerce Solution

eCommerce Solution

SEO Technocracy provides turn-key eCommerce solutions to help from small businesses to large enterprises build their online stores, sell goods and services, and offer secure payment systems. We assess the client requirements and discuss the various shopping carts and solutions with the client to ensure custom fitting and optimal functioning of the solution.

Website Design
We offer a professional, affordable, scalable and fast eCommerce website design service which includes an integrated shopping cart that suits your specific business goals.

Content Management
eCommerce, however, is far more than a clean and easy-to-use, secure shopping facility. It includes the creation and inclusion of top-notch content management systems, allowing your team to update and add to the site from anywhere in the world.

We create the outline, basic product descriptions and insert the initial images. You can add to such whenever you need, putting you in the control seat. With the protection of specific design elements already embedded, you do not have to be concerned about accidental changes to the design or layout.

Add prices, images and more products or change prices to suit your current specials – all without the need for a middleman. Of course, should you require us to maintain the shopping cart, we will be happy to do so and you will appreciate our cost-effective solutions and dedication to client satisfaction. Our designers will ensure that every part of the eCommerce facility functions properly and navigates as easily as it should.

Off-Page Optimisation for Ecommerce

The SEO community has made it very clear that link building needs to be about quality as opposed to quantity, and an Ecommerce website is no exception. We focus on building links that have real value for you when it comes to rankings, visibility, and your targeted audience.

  • Authoritative Industry Resources. We spend a lot of time searching for complimentary companies in your industry to work with on a link building campaign. This often includes trade associations and reputable niche directories.
  • Quality Content marketing. Valuable content will build your company into an authority and will provide opportunities for others to link back to your website.
  • Social Influence. We help find ways to create social buzz around your product offerings. Social sharing builds trust and can lead to greater sales for your business.

Why Do Ecommerce Websites Need SEO?

Search engine optimisation has several purposes for most websites, but it’s arguably more important for ecommerce than for any other industry. This is because ecommerce customers typically are ready to buy, when they’re making a search, as opposed to simply doing research or browsing for fun. Your potential customers are ready to hand over their hard-earned cash—but without SEO, they may never even know your store exists. SEO for ecommerce makes sure your store is visible so you can maximize your profits.

SEO is the online equivalent of placing a huge sign in front of a brick-and-mortar storefront that says “we carry cheap shoes!” or “we sell cars!” Without optimising your website for these key phrases, your chance at showing up in searches for keywords with high buying intent is slim to none. And because you probably sell a lot of products, you have a lot of products to optimise your site for—and a lot of keyword variations to target.

By ignoring SEO, you risk not being visible during the consumer buying process. Lack of visibility in search results means that fewer customers will know about you, you will sell fewer products, and your growth will be stunted. Improving your rankings in organic search results can lead to massive increases in online traffic and revenue.

SEO is also cost-effective. Highly competitive industries can spend large amounts of money on paid website traffic. But effective SEO makes you less dependent on this traffic. You can still choose to purchase ads, but if your budget is tight, SEO is a great way to generate large volumes of qualified traffic and sales without paying for it directly.

Additionally, without SEO, your competitors are highly likely to beat you out in search. Even if you create an amazing website with a beautiful design that naturally attracts hundreds of links, a competitor with solid SEO and a good idea of which keywords to target will outrank you almost every time, in every search. It’s not enough to have part of the package. With competition as high as it is online, you need the complete package. And with an ecommerce SEO plan from SEO Technocracy, that’s exactly what you’ll get.

Mobile Responsive Websites

Mobile Responsive Websites

Research have shown that the majority of Internet users access websites from their smart phones or other mobile devices. Meaning your for your business to be successful online it should be mobile responsive websites.

Desktop ready websites are bandwidth intensive, load slower, and are too large for the small screens of mobile handsets. With that then many businesses now miss out on the mobile Internet user visits simply because their websites are not designed to fit onto small screens and to load fast, they are not mobile responsive.

The mobile phone user doesn’t want to scroll through long pages of text and certainly doesn’t want large images and graphic-intensive designs to take up their data bundle time.

As such it is important to design sites ready for usage on smartphones rather than to adapt existing websites for mobile use. At SEO Technocracy we have the right tools and experts to get the job done effectively and efficiently.

Mobile Optimisation

The mobile web is exploding. Smart phones and tablets dominate the market, and users can browse the web from anywhere, now—not just at home. If you have not optimised your website to be mobile responsive websites, potential visitors may become frustrated, flee your site, and find what they want from one of your competitors, instead. Also google and other top search engines give a lower rank to websites which are not mobile responsive websites. All of our SEO Technocracy websites are mobile responsive websites, which means the website automatically formats correctly to whatever type of screen each visitor uses, whether it’s a desktop, tablet, or mobile device. That way, you don’t lose out on potential business.

How SEO Technocracy can Help
Our design team will design and optimise the mobile marketing sites for best display, minimum bandwidth usage, easy navigation, and yet, high functionality. Should you prefer to make your existing website mobile ready you can also talk to us since we customise solutions to fit client requirements and budgets.

Pay Per Click (PPC)

Pay Per Click (PPC)

Whereas Search Engine Optimisation (SEO) is focused on the improvement of website ranking for targeted keywords in organic search results, Google Pay Per Click allows for sponsored results placement.

It simply means that advertisements based on selected keywords are displayed alongside the search results when users type in specific keywords in the search box. In addition, Google Pay Per Click (PPC) or AdWords adverts are also displayed at participating publisher sites relevant to the keywords selected.

Why Make Use of Google Pay Per Click?
SEO is a long term solution and targets searches by users. AdWords offers almost immediate return and the option is well-suited for companies only starting out on the Internet and hoping to gain immediate visits to their sites. The option is also perfect as an additional means to attract visitors and gain more sales. Whereas the user often utilises normal searches to find more information, the advertisements are aimed at the buyer or person ready to make use of a service or product.

Organic SEO and Google PPC thus work well together to reach more users and to gain more sales. With the AdWords we set-up the ads, select the keywords and manage the bids where relevant. With Google PPC you will have control over where the ads should be displayed and can target specific user groups, also within geographic boundaries.

Benefits of Pay-Per-Click

The Google network is extensive and includes various search partners and content publishers. In addition, you will have the ability to reach users whether they search for videos, articles or specific products. With YouTube being the second most popular search engine after Google and also a network with over 2 billion views daily, displaying of ads at the search engine ensures superior return on investment if done correctly.

Ads are displayed across various platforms:

  • Top, bottom and right side of search results pages.
  • On content publisher partner sites relevant to the specific keywords.
  • Mobile sites reaching more users on the go.
  • Google Places (Maps).YouTube.

The ads can also be placed at Google Places (Maps) where users utilise Google Maps & Google Earth to locate businesses and places of interest. In addition, placement of ads on the mobile network ensures that users will be exposed to ads also after hours. At SEO Technocracy we have the right tools and experts to get the job done effectively and efficiently. With mobile users often near the point of sale and more willing to buy immediately, higher sales conversions can be achieved.

With the ads having a 90% reach the website owner benefits in various ways.

  • Better market reach than any other form of online advertising.
  • Google is one of the three leading international search engines.
  • With the largest network in the world, Google offers the ability to gain numerous ad impressions within 24 hours.
  • Category based options are available for targeted advertising.
  • Diverse display options available.
  • With over 2.5 Billion page views daily, the only limit in reach is the client budget.
  • On average a single searcher sees around 30 adverts daily.
  • Competitive pricing options and packages to suit from the smallest business to the largest multi-national corporation.
  • Cost control and targeting ensure higher return on marketing spending.
  • User is already in the market for the specific type of product or service.
  • Pay only for clicks or conversions and thus gain more control over marketing budget.
  • Complete audit trail is available regarding the success of specific keywords and campaigns.
  • Maximum control over ads placement, spending, duration, and targeting.
  • Regional advertising can be done.

Google PPC Services

Targeting Methods

The two options available for optimal reach are that of placement and category. With placement targeting, you can decide how many ads to display and where to display the ads. With category targeting it is possible to place ads in specific categories relevant to the user such as fashion, health, vacations, education or vehicles. The ads can be displayed on relevant websites and as part of search results pages.

Display Formats
Google Pay Per Click has the advantage of flexibility allowing for displaying of ads in image, text, video or rich media formats.

Pricing
CPM – when you want maximum conversions and optimal ad visibility. It is the ideal option for branding.
CPC – when you want sales conversions or want views. It is the ideal ad pricing option when you expect more page views and thus want to ensure awareness development.

Competitor Analysis

Competitor Analysis

SEO Technocracy competitor analysis tool is designed to provide a breakdown of your website’s search friendliness against your competitors based on various SEO metrics. Simply provide your website URL, and any targeted keyword or search phrase. Our tool will provide an SEO comparison competitor analysis report that includes an analysis of how well you are competing against your competitors for the indicated keyword phrase(s) and help you identify on page optimisation areas and the key factors that can help you improve website listing in organic search results.

Competitor analysis is one of those necessary but time-consuming stages of an SEO campaign. And SEO Technocracy has always had impressive competition analysis functionality, making your SEO competitive audit even more profound and effective.

Why leave your traffic, users and conversions to competition? Learn how to outrank any website messing up on your way to Google’s top spot!

Identify, analyse, and beat your biggest SEO competition
At the start of an SEO campaign, thorough competitor analysis it is critical to give you an understanding which keywords you can realistically target; and if your wewbsite is ranking pretty well already, it’s important that you inspect your top competitors’ SEO strategy to find their weak and strong points — and use both to your advantage.

We will help you:

  • Discover your strongest competitors
  • Measure each competitor’s SEO strength
  • Compare your link profile to competitors
  • Uncover competitors’ on-page strategy

Identify your top SEO competitors

Most probably, you already have an idea of who the big players in your niche are. But your main business rivals are not necessarily your SEO competitors (they could be targeting other channels than organic search). When it comes to SEO, your only competitors are the ones who rank in the first search result pages for your top keywords.

Checking Google and all other top search engines like Bing and Yahoo results for all your keywords and compiling a list of sites that come up a lot is incredibly time-consuming. This is where competitive intelligence tools come in.

SEO Technocracy’s rank tools are able to do tedious work for you. All you need to do is enter your keywords, and our tools will quickly look through the results in your target search engine and identify your biggest SEO competitors — domains that show up most frequently in top 50.

Assess competitors' SEO strength

Before you get down to analysing competitors’ SEO specifics, like keyword use on a particular landing page, it’s a good idea to measure their overall SEO strength and estimate the work required to beat each of your competitors.

Analyse and compare competitors' link profiles

Backlinks are perhaps the strongest indicator of a site’s authority to search engines. Backlink research is a crucial step in competitive analysis — it will help you develop a link strategy, estimate the time required to build a comparably strong link profile, and spot valuable backlink opportunities within competitors’ profiles.

Uncover competitors' on-page tactics

Unlike backlinks, on-page SEO is quicker to implement. You could literally revamp your landing pages in a day using the insight you get from analysing competitors’ pages — and this quick change is likely to bring tangible results sooner than any other.

Our website auditor tool offers all the info you need to optimise any given page for your target keywords. Additionally, it offers a breakdown of the on-page strategy of your top SEO rivals, letting you see the contents of your competitors’ HTML tags and keyword use by page element — so that you can see what’s working for them and utilise those tactics on your own pages.

Website Audit

Website Audit

Are you having trouble ranking in the major search engines, and you’re not sure exactly why? SEO Technocracy, a leader in search engine optimisation, can conduct an SEO website audit and create an actionable strategy to help you maximise your visibility online.

The SEO website audit process begins with an overall analysis of your website to assess what action is needed to best optimise it for search engines. Based on this analysis, SEO Technocracy offers recommendations for improving your website to boost your overall search engine rankings. These recommendations may include, but are not limited to, duplicate content, broken links, dangling links, similar title tags, duplicate meta descriptions, web copy editing, HTML validation, browser and resolution compatibility, page loading times, search engine rankings, site statistics, and error pages. All of this is included in both our off and on page SEO website audit.

All of the factors listed above are just some of the many elements SEO Technocracy will address during the SEO website audit process. Each of these factors provides some type of impact in attracting search engine crawlers and — by extension — customers to your website. Our full SEO audit will show us exactly where you can improve so you can start ranking better in search engines.

The SEO audit project duration is approximately three days. Our full SEO audit service takes one week for the market leader option. During this time, SEO Technocracy will completely analyse and assess your website with our SEO website audit services to determine the best strategy for you moving forward, and provide advice on what to change so that your site performs better in organic search rankings. Afterward, we’ll show you our SEO website audit report so you can see areas of potential improvement in detail.

Our SEO website audit process includes:

  • An overall analysis to assess your website’s strengths and determine an SEO strategy.
  • Identifying both the on-page and off-page factors affecting search positions.
  • A comprehensive SEO audit report, including a competitive scorecard, backlink report, and future site strategy

Why Would I Need an SEO Website Audit?

Our SEO Website Audits are designed for those who are having trouble ranking for their intended keywords, but really aren’t sure why. Maybe you suspect that your site is too slow, but you can’t confirm it. Maybe you think there’s a problem with content duplication, but don’t have the tools available to check. That’s where we come in.

SEO Technocracy auditing plans include investigation of all possible factors, from essential on-page elements like title tags to comprehensive sitemaps. We’ll examine your site and determine exactly where your marketing strategy can improve — and how you can improve it.

We recommend SEO audits for anyone who is having trouble ranking and needs solid, actionable advice on what to do next. SEO auditing can also be helpful for a business that recently started a website and wants to know where they can improve on their earliest webpages. Regardless of your need, SEO audits are the first steps to creating an online marketing strategy that works.

On-Page Factors Affecting SEO

What’s the point in having an attractive website if no one ever sees it? We’ve seen a lot of clients who have beautiful, engaging, and well-crafted websites that just can’t rank in search engines, and they don’t understand why. Why doesn’t a website rank well if it’s attractive and has a lot to offer?

Frequently, the issue in these situations is content in one form or another. This could mean not enough content on each page (“thin content”), similar or missing title tags and meta descriptions, or multiple URLs pointing to the same page (“duplicate content”). SEO Technocracy will identify these on-page ranking barriers and recommend the necessary changes all with an SEO website audit. Identifying and fixing these on-page factors can have a significant, immediate and positive impact on your rankings.

Identifying Off-Page Factors Affecting Search Positions

Other factors affecting your organic search positions are what are referred to as off-page factors. Off-page factors make up almost 80% of search engines’ ranking algorithms, making accurate off-page analysis absolutely critical. These factors are mostly focused on links — the number of links you have, the anchor text used, and where these links are placed.

The average web visitor can’t spot these off-page factors, and it’s difficult to identify them manually. Fortunately, at SEO Technocracy we have a suite of services enabling off-page analysis and comparison. SEO Technocracy will identify these hard-to-spot factors and recommend a strategy that helps you build your reputation and increase your presence online.

Server Configuration Search Engine Ranking Factors

There are a number of files on your server — like .htaccess, robots.txt and sitemap.xml to name a few — that actually dictate how search engines access and index your content. Optimising these files so they are configured appropriately can have a huge impact on your rankings.

.HTACCESS
The .htaccess file is a distributed configuration file. This file allows you to specify and apply configuration directives on your site. This file enables you to call the shots on how users and search engines are directed to specific pages on your site, facilitate custom error pages and apply 301 redirects.

ROBOTS.TXT
The robots.txt file placed in the root of a website prevents web spiders from accessing specific folders on your website. It is important to follow a specific format when optimizing this file. This file is typically used for folders that dilute the theme of your website or folders providing a dead end to robots, such as PDF files.

SITEMAP
The creation, optimisation, and submission of a sitemap.xml file enables search engine spiders to better crawl your site. It also helps visitors to quickly scan your whole site for relevant information. This file provides a link and a short description of that link for each page of your site, prioritising each page and providing a hierarchy of the most important pages on your site to the least important pages on your website.

ADDITIONAL SERVER CONFIGURATION FACTORS
Additional server configurations such as accurate HTTP headers, accurate 404 error pages and page load times affect your search engine traffic as well. SEO Technocracy will identify and determine the best way for you to optimise these files to ensure positive results.

Search Engine Optimisation

Search Engine Optimisation

Search Engine Optimisation is the process whereby our team helps your website to outperform that of competitors in the search results. Search engines such as Google, Bing and Yahoo consider an extensive range of factors when determining the importance of your website and relevance to the keyword searches performed by users.

Why SEO?
The search engines endeavor to deliver the most relevant results first and with proper Search Engine Optimisation, we can ensure that specific web pages in your site come up in the top results. With studies showing that Internet users rarely ever browse to the third or fourth pages of search results, it is imperative for website owners to have their sites rank well and pages delivered within the first ten results for searches.

SEO is thus necessary to ensure that search engines will favour your website pages for specific keywords or phrases directly related to your business. On-page and off-page factors must be addressed for optimal placement in the search results. SEO is not a once –off process, but rather continues assessment and tweaking of the client’s pages to ensure complete alignment with the search engine algorithms for delivering search results.

SEO Technocracy Expertise
We offer turn-key solutions which are innovative, flexible, and simply put, just as dynamic as the Internet. Since we focus on all factors that can influence your website’s performance we can offer you complete Search Engine Optimisation that is ethically correct and economically sound for best possible short and long term results.

SEO Services for Competitive Keywords

Does your website already rank well for a large number of keywords, but leave you looking to expand into more competitive search territory? For companies like yours, SEO Technocracy provides enterprise SEO pricing for increased search visibility in the most competitive markets.

Our SEO services include, but are not limited to:

  • Website Analysis: for on-page and off-page factors influencing ranking.
  • Keyword Research: and selection of relevant phrases.
  • Link Building: which includes content development and obtaining of links from high ranking sites in an ethical manner.
  • Navigation Optimisation: including links, design, codes, and lay-out.
  • Web Statistics Reporting: to determine success of strategies.

 

How does Search Engine Optimisation affect your website?

  • Improved website visibility.
  • Reduced Pay-Per-Click advertising costs.
  • Improved website ranking.
  • Increased traffic to website.
  • Higher ROI when it comes to marketing spending.
  • Higher sales conversions.
  • Improved website credibility.

Superior On-Page Optimisation

The structure of a webpage and its content is only a piece to the SEO puzzle, but a very important piece. We perform best-in-class optimisation with our proven techniques.

Website Architecture Analysis. Our team goes through a website making sure that the pages that are meant for the public can be found by the search engines. We want nothing holding you back.

Keyword targeting with focus. We research to find the best performing keywords in your industry and assign them to the appropriate pages on your website. We find the keywords that drive sales.

Winning content strategies. Not only will we optimise the content on your current web pages, we will show you the secrets to developing content that will keep customers coming back. Yes, content is king.

Detailed Transparent Reporting

When you select an SEO company you have a right to know what you are paying for. We don’t believe in secrets and we are proud of our work. We keep you informed every step of the way.

Keyword ranking reports. Our client dashboard provides you with detailed reporting on your search rankings, complete with search position screenshots and updates every month.

Link building reports. You don’t need to guess what quality links we have built for you. Each month you will receive a report showing every link that we have acquired for your website.

Website traffic reports. Our client dashboard integrates with Google Analytics so that you can have access to all of your important SEO campaign information all in one location.