With the majority of Internet users now also engaging in social interaction through platforms such as Facebook, Twitter, LinkedIn, Google Plus, Blogs, and YouTube, businesses can no longer afford to only market by means of websites. Social Media marketing allows for the extension of your business online presence to where the users are.
Internet users follow the recommendations of their friends and colleagues at social media sites. They also want to engage with businesses and many users even use the social networks as their main sources of information and news. Websites integrate social media by means of recommend and subscribe options.No longer can you thus afford to separate website marketing from social media marketing. When used correctly, full integration is possible, giving the user an engaging, interactive and completely satisfying online experience. By means of social media networks, your company can also reach the mobile user more effectively.
By adding video, blogs and direct social interaction features to your website you thus ensure optimal user interaction, which in turn helps with Customer Relations Management (CRM), increase in sales, and lower marketing costs because of the viral effect.