Pay Per Click (PPC)

Whereas Search Engine Optimisation (SEO) is focused on the improvement of website ranking for targeted keywords in organic search results, Google Pay Per Click allows for sponsored results placement.

It simply means that advertisements based on selected keywords are displayed alongside the search results when users type in specific keywords in the search box. In addition, Google Pay Per Click (PPC) or AdWords adverts are also displayed at participating publisher sites relevant to the keywords selected.

Why Make Use of Google Pay Per Click?
SEO is a long term solution and targets searches by users. AdWords offers almost immediate return and the option is well-suited for companies only starting out on the Internet and hoping to gain immediate visits to their sites. The option is also perfect as an additional means to attract visitors and gain more sales. Whereas the user often utilises normal searches to find more information, the advertisements are aimed at the buyer or person ready to make use of a service or product.

Organic SEO and Google PPC thus work well together to reach more users and to gain more sales. With the AdWords we set-up the ads, select the keywords and manage the bids where relevant. With Google PPC you will have control over where the ads should be displayed and can target specific user groups, also within geographic boundaries.

Benefits of Pay-Per-Click

The Google network is extensive and includes various search partners and content publishers. In addition, you will have the ability to reach users whether they search for videos, articles or specific products. With YouTube being the second most popular search engine after Google and also a network with over 2 billion views daily, displaying of ads at the search engine ensures superior return on investment if done correctly.

Ads are displayed across various platforms:

  • Top, bottom and right side of search results pages.
  • On content publisher partner sites relevant to the specific keywords.
  • Mobile sites reaching more users on the go.
  • Google Places (Maps).YouTube.

The ads can also be placed at Google Places (Maps) where users utilise Google Maps & Google Earth to locate businesses and places of interest. In addition, placement of ads on the mobile network ensures that users will be exposed to ads also after hours. At SEO Technocracy we have the right tools and experts to get the job done effectively and efficiently. With mobile users often near the point of sale and more willing to buy immediately, higher sales conversions can be achieved.

With the ads having a 90% reach the website owner benefits in various ways.

  • Better market reach than any other form of online advertising.
  • Google is one of the three leading international search engines.
  • With the largest network in the world, Google offers the ability to gain numerous ad impressions within 24 hours.
  • Category based options are available for targeted advertising.
  • Diverse display options available.
  • With over 2.5 Billion page views daily, the only limit in reach is the client budget.
  • On average a single searcher sees around 30 adverts daily.
  • Competitive pricing options and packages to suit from the smallest business to the largest multi-national corporation.
  • Cost control and targeting ensure higher return on marketing spending.
  • User is already in the market for the specific type of product or service.
  • Pay only for clicks or conversions and thus gain more control over marketing budget.
  • Complete audit trail is available regarding the success of specific keywords and campaigns.
  • Maximum control over ads placement, spending, duration, and targeting.
  • Regional advertising can be done.

Google PPC Services

Targeting Methods

The two options available for optimal reach are that of placement and category. With placement targeting, you can decide how many ads to display and where to display the ads. With category targeting it is possible to place ads in specific categories relevant to the user such as fashion, health, vacations, education or vehicles. The ads can be displayed on relevant websites and as part of search results pages.

Display Formats
Google Pay Per Click has the advantage of flexibility allowing for displaying of ads in image, text, video or rich media formats.

CPM – when you want maximum conversions and optimal ad visibility. It is the ideal option for branding.
CPC – when you want sales conversions or want views. It is the ideal ad pricing option when you expect more page views and thus want to ensure awareness development.

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