Keyword research is the process of determining which keyword phrases people are using to search for the products or services you offer. Keyword research also involves determining which keywords are most relevant to your website: there is a big difference between optimising a website for keywords that are currently bringing traffic to your website and optimising for keywords that are better suited for your website.
Keyword research is a relatively complex process that requires multiple tools to provide quality keyword phrases and data on their relative popularity and anticipated effectiveness. Conducting keyword research should be the starting point for anyone interested in SEO for their website. Because SEO is a process, there are no guarantees of immediate success. But we will guarantee that without conducting effective and thorough keyword research, subsequent efforts at optimising a website or webpage for search engines will be far less effective. At SEO Technocracy we have the right tools and experts to get the job done effectively and efficiently.