eCommerce Solution

SEO Technocracy provides turn-key eCommerce solutions to help from small businesses to large enterprises build their online stores, sell goods and services, and offer secure payment systems. We assess the client requirements and discuss the various shopping carts and solutions with the client to ensure custom fitting and optimal functioning of the solution.

Website Design
We offer a professional, affordable, scalable and fast eCommerce website design service which includes an integrated shopping cart that suits your specific business goals.

Content Management
eCommerce, however, is far more than a clean and easy-to-use, secure shopping facility. It includes the creation and inclusion of top-notch content management systems, allowing your team to update and add to the site from anywhere in the world.

We create the outline, basic product descriptions and insert the initial images. You can add to such whenever you need, putting you in the control seat. With the protection of specific design elements already embedded, you do not have to be concerned about accidental changes to the design or layout.

Add prices, images and more products or change prices to suit your current specials – all without the need for a middleman. Of course, should you require us to maintain the shopping cart, we will be happy to do so and you will appreciate our cost-effective solutions and dedication to client satisfaction. Our designers will ensure that every part of the eCommerce facility functions properly and navigates as easily as it should.

Off-Page Optimisation for Ecommerce

The SEO community has made it very clear that link building needs to be about quality as opposed to quantity, and an Ecommerce website is no exception. We focus on building links that have real value for you when it comes to rankings, visibility, and your targeted audience.

  • Authoritative Industry Resources. We spend a lot of time searching for complimentary companies in your industry to work with on a link building campaign. This often includes trade associations and reputable niche directories.
  • Quality Content marketing. Valuable content will build your company into an authority and will provide opportunities for others to link back to your website.
  • Social Influence. We help find ways to create social buzz around your product offerings. Social sharing builds trust and can lead to greater sales for your business.

Why Do Ecommerce Websites Need SEO?

Search engine optimisation has several purposes for most websites, but it’s arguably more important for ecommerce than for any other industry. This is because ecommerce customers typically are ready to buy, when they’re making a search, as opposed to simply doing research or browsing for fun. Your potential customers are ready to hand over their hard-earned cash—but without SEO, they may never even know your store exists. SEO for ecommerce makes sure your store is visible so you can maximize your profits.

SEO is the online equivalent of placing a huge sign in front of a brick-and-mortar storefront that says “we carry cheap shoes!” or “we sell cars!” Without optimising your website for these key phrases, your chance at showing up in searches for keywords with high buying intent is slim to none. And because you probably sell a lot of products, you have a lot of products to optimise your site for—and a lot of keyword variations to target.

By ignoring SEO, you risk not being visible during the consumer buying process. Lack of visibility in search results means that fewer customers will know about you, you will sell fewer products, and your growth will be stunted. Improving your rankings in organic search results can lead to massive increases in online traffic and revenue.

SEO is also cost-effective. Highly competitive industries can spend large amounts of money on paid website traffic. But effective SEO makes you less dependent on this traffic. You can still choose to purchase ads, but if your budget is tight, SEO is a great way to generate large volumes of qualified traffic and sales without paying for it directly.

Additionally, without SEO, your competitors are highly likely to beat you out in search. Even if you create an amazing website with a beautiful design that naturally attracts hundreds of links, a competitor with solid SEO and a good idea of which keywords to target will outrank you almost every time, in every search. It’s not enough to have part of the package. With competition as high as it is online, you need the complete package. And with an ecommerce SEO plan from SEO Technocracy, that’s exactly what you’ll get.

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